What would you do if you were Memphis Grizzlies' bossman Jerry West? Owner Michael Heisley? Coach Mike Fratello?

The Commercial Appeal mentioned this morning the team could be losing millions; consistent fan attendance is a problem; of course, it's well documented how poorly they performed in the offseason.

The team is clearly better than it was just five years ago. The fans I have spoken with are upset over losing to the Dallas Mavericks, but even more upset over what they felt was a lack of urgency from some of the Grizz stars. As one guy told me, "I told an usher after game 4 I deserved my money back, and she replied, 'Everyone here deserves it.'"